Botero Design

express hair studios • signage


Budget-Conscious Trendsetters


Indulgent style that looks like a splurge (but doesn't break the bank).


When it was time to print the project, we came up with a solution that saved the client $2,466 (to be exact). And no, we didn't cut back on anything!

We had the great opportunity to work with a family-owned business, Express Hair, a beauty salon located just southwest of Chicago. They came to us as a referral. (By the way, we love those. Thanks April!) We helped them freshen up their brand and salon—from a creative concept to the design and production of their business cards, rack card, postcard, reward card, indoor & window signage; as well as the concept and final design for their website. We also helped them with copywriting, created their tagline, and gave them an easy and practical marketing strategy.

client’s testimonial.

“Natalia is a pleasure to work with. Her understanding of design and marketing is extremely high. She delivered outstanding work that shows how knowledgeable she is in her field. Natalia was able to efficiently organize the creation and implementation of all marketing materials we hired her to create without any issues compromising quality. She went above and beyond the scope of work we originally hired her for in order to exceed our expectations. Natalia's work ethic and organization is unmatched. She is everything you can ask for in a designer, and more.” - Jim Trahanas / Express Hair Studios, Founder